A quick Google of terms like “Wright Brothers,” “Wright Brothers Monument,” or “Wright Flyer,” reveals an almost endless list of references to museums, monuments and, markers across the country.
We need to “brand” our project to make it unique. What does that mean? Think about the famous image of a coke bottle, how widely recognized it is around the world, and how inseparable it has become from the words, “Coca-Cola.” The two go hand in hand.
The image of the Wright Brothers’ Flyer is equally recognized and equally unique worldwide. You could show that image to people in Outer Mongolia, and they would say, “Ah, first airplane!” Properly branding our project means that our monument would have a name that would firmly link it with the image, so that seeing one immediately brings to mind the other. For example, when you hear “the Arch,” an image of the Gateway Arch in St Louis comes to mind; when you hear “Eiffel Tower,” its image comes to mind; and when you hear, “Statue of Liberty,” Lady Liberty pops right up on your mental screen!
We have capitalized on that already famous image of the Wright Flyer. Scaling it up to a wingspan of 120 foot, mounting it atop a 200 foot high pedestal, and placing it where it will soar over the intersection of Interstate 70 / 75 in glorious view of over 52 million vehicles a year will create an easy image to remember! What we need is a name for it.
We have teased a long list of prospects from our collective imagination and have found some good ones. However, we haven’t found the one candidate that resonates!
We invite you to put your own imagination to work on that challenge. If you have a better name, write it into the space below and send it to us! We’ll add it to our list of prospective candidates.
Our hope is that someone will come up with that flash of insight, that revelation of brilliance, which will leap to the top of the list as the obvious name for this glorious monument, and it could be you who names it!